As the team sat brainstorming to hunt for a suitable title, we discussed among ourselves, ‘Art, Literature and Culture must flow effortlessly and unhindered by borders and boundaries of any sort. Only two things flow unbridled- Air and Water. Rivers, we decided, flow with the gushing energy across all constraints. So, Rivers it was.

However, the team decided to play a little with the spellings and instead of the ‘I’ in Rivers, we replaced it with the ‘H’ and the ‘Y’ representing the traditional name of the country ‘Hindustan’ and the ‘Young India’. Thus emerged the name of our publishing house, RHYVERS – an amalgamation of tradition and youthful modernity.

FEBRUARY 2023.